A package of Pow Pow Soap, all-natural powdered hand soap, with ingredients including yuzu, eucalyptus, and rosemary, placed on a sandy beach with small rocks, along with torn pieces of yellow paper and a torn piece of paper with a palm tree against a blue sky.

ABOUT POW POW SOAP

POWDERED SOAP USED TO BE A THING. BORAXO WAS EVERYWHERE BACK IN THE DAY. GRITTY, INDUSTRIAL, AND HONESTLY, KIND OF HARSH. IT ALSO RELIED ON BORAX, WHICH IS NOW BANNED FOR HOUSEHOLD USE IN THE EU DUE TO TOXICITY CONCERNS.

WE LIKED THE IDEA, BUT NOT THE INGREDIENTS. SO WE MADE OUR OWN.

POW POW TAKES THE BEST PARTS OF OLD-SCHOOL POWDERED SOAP — ITS EFFICIENCY, LOW WASTE, AND LONG SHELF LIFE — AND GIVES IT A CLEAN, MODERN UPGRADE.

A close-up of a blue, slightly cloudy sky with visible stars, creating a celestial appearance.

 WHY POWDERED SOAP?